English film
Miss Springmaid
Finding Telugu audioOn PBS it's in English for now. We're confirming whether a Telugu version exists.
20160h 27mDocumentary, HistoryDir. Steve Folks
Watch on PBSThe story
"Colonel" Elliott White Springs spearheaded an innovative ad campaign to sell bed sheets that changed the approach of the country's advertising industry. He began acquiring and commissioning artwork depicting attractive young women as "Springmaids." He copiously employed sexual innuendo in his ad copy. Many were outraged by his approach, but there was convincing proof that "sex sells."
